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Jericoacoara 
The Beach Paradise Where Donkeys Roam
and Rare Plants Grow

As the morning sun casts long shadows across Jericoacoara's sandy streets, a donkey ambles past clusters of purple Allamanda blanchetii flowers, seemingly unaware of their botanical significance. This scene captures the essence of "Jeri," as locals affectionately call it—a place where the ordinary and extraordinary dance together in Brazil's northeastern state of Ceará. Here, beach paradise meets wilderness in ways that continue to surprise even seasoned travelers.

A Land of Untamed Beauty​

The landscape of Jericoacoara defies simple categorization. Massive sand dunes rise like golden waves frozen in time, while the crystal-clear Atlantic waters lap at their feet. The iconic Pedra Furada, a natural rock arch sculpted by centuries of ocean waves, stands as a testament to nature's artistry. Among these grand features, the humble donkey has become the unofficial mascot of Jeri, roaming freely through streets and shores, adding to the village's unhurried charm.

Most visitors gather at Por do Sol Dune to witness spectacular sunsets painting the sky in brilliant hues. The Lagoa Azul lives up to its name, offering a serene blue oasis nestled among the dunes and mangroves—a refreshing respite from the tropical sun. Yet beyond these popular attractions lies a world of botanical wonders waiting to be discovered.

Jeri village

Jeri village

Pilosocereus catingicola subsp.salvadorensis

Pilosocereus catingicola subsp.salvadorensis

Lagoa Azul Resort

Lagoa Azul Resort

Pedra furada

Pedra furada

Pedra furada

Pedra furada

Coastal view

Coastal view

Dune system

Dune system

Rich biodeversity

Rich biodeversity

Sunset, Tourists and Fishermen

Sunset, Tourists and Fishermen

Sweet water lakes between the dunes

Sweet water lakes between the dunes

Cliffed coast

Cliffed coast

Sámi's Cave

Sámi's Cave

carved stones

carved stones

Sunset Kitesurfing

Sunset Kitesurfing

Nature's Hidden Treasures​

 

What truly sets Jericoacoara apart is its remarkable biodiversity, particularly its endemic plant species found nowhere else outside Ceará. While tourists photograph the sweeping landscapes, a closer look reveals natural marvels: the delicate Mimosa misera demonstrating nature's resilience, and the endemic Passiflora subrotunda offering its unique take on the passion fruit family.

Perhaps most intriguing are the carnivorous plants that have adapted to these conditions—the Drosera sessilifolia and Utricularia subulata—which have evolved ingenious methods of surviving in this nutrient-poor environment. The rare Stilpnopappus cearensis and Tephrosia egregia further cement the region's importance as a sanctuary for specialized plant species.

Wildlife

The region's fauna adds another layer to this natural tapestry. Green Iguanas (Iguana iguana) bask in the sun or climb among the vegetation, while Peropteryx bats emerge at dusk, playing their crucial role in the ecosystem's nocturnal life. Together with the free-roaming donkeys, they create a unique wildlife experience that sets Jeri apart from typical beach destinations.

Tourisme and preservation

As Jericoacoara gains popularity, the balance between tourism and conservation becomes increasingly critical. The presence of endemic species and unique ecosystems underscores the urgent need for sustainable tourism practices. Visitors can contribute to preservation efforts by choosing eco-conscious tours, staying on marked trails, and ensuring they leave no trace of their passage through these pristine environments.

Whether you're a nature enthusiast, adventure seeker, or simply in search of tranquility, Jericoacoara offers an unparalleled combination of natural wonders and biodiversity. It's a place where every sunset tells a different story, and every dune holds secrets waiting to be discovered—secrets that deserve our protection and respect.

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Professional plant paparazzi at work

Photo Gallery & Acknowledgments​

All photographs of the plants mentioned in this article can be found in the Flora of Brazil section of florafauna.life. Visitors can easily access these images by using the location dropdown menu on the page and filtering for Jericoacoara specimens.

Special thanks to Leonardo Jales Leitão for his expert assistance with plant species identification. His botanical knowledge has been invaluable in documenting the unique flora of this remarkable region.​

Appendix 1: Documented Plant Species of Jericoacoara

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